Walmart has begun selling a Magnavox Blu-ray player in its stores, including those here in the Fox Cities, for $99. The player, obviously a lower-end model, brings the Blu-ray format under the $100 price point for the first time. Best Buy has reportedly also taken the price of its store-brand Insignia Blu-ray player to $99 to compete for new buyers. With the holiday season coming up fast, there may be others coming not far behind.
Does this make you more likely to jump in and buy a Blu-ray player?