Redbox May Embrace Broadband Video Streaming
Hopes to offer low cost ($3.95) monthly package
08:50AM Thursday Apr 08 2010 by Karl Bode
According to a survey being sent around to customers of the kiosk-based video rental service Redbox, the company is contemplating entering the streaming video space. But if the survey is to be believed, the company intends to enter the space at a highly discounted rate -- possibly giving users the ability to access unlimited streaming as well as four kiosk film rentals a month. Redbox tells PC Magazine that they may, or may not, embrace streaming:
A Redbox spokesman confirmed that a survey had been sent to customers with the question of low-cost streaming as part of it. Still, he said that the survey shouldn't be interpreted to mean that Redbox necessarily plans to launch such a streaming service. "It's not necessarily an indication of something that Redbox is interested in doing," the spokesman said. . . "Redbox certainly understands that the entertainment model is continually evolving," the spokesman said. Redbox continually sends surveys to customers, with the intent to gauge the customer's preferences, he added.
Of course while Redbox may be hoping to offer a streaming service at that price point, Hollywood's streaming licensing demands will obviously push that price tag considerably higher. Redbox will also have to face the same kind of restrictions that Blockbuster and the studios are imposing to keep Netflix and Redbox under control -- such as delaying new release availability for thirty days unless your company is named Blockbuster.