I wonder how much actual ire there is from viewers over the switch. I guess enough to prompt outreach like this. Sounds like they're standing firm on the switch.We have heard from many of you, regarding the switch of channel 2.3 from the RTV network. We appreciate your feedback, and understand not everyone is happy with the decision. We are switching to the Live Well network because we believe it will prove to be more attractive to viewers and advertisers. It offers fresh original programming that inspires and entertains about subjects that matter; lifestyle, health, nutrition, cooking, travel, and more. It has the commitment and resources of the ABC owned television group.
Personally, if I were running WBAY, I'd have done the same thing sooner if I could. RTV has been up and down in recent years with ownership issues and the lineup just wasn't what it used to be. Had Journal not put MeTV into the market on 26.2, it might have been a different story. Compare the two and it was pretty hard to not see MeTV eating RTV's lunch and advertisers clearly had something to do with it too, judging by the message. I bet the local programming pre-emption Living Well allows its affiliates was a huge factor. Could really see WBAY doing a lot of that, which is a boon to advertising as well. RTV was on borrowed time, clearly. And hey, if it really has a following, there's nothing preventing another area station from picking it up -- but I severely doubt that.
That said, Living Well doesn't appeal to me that much. I think the only show I've seen in their lineup I like is Mexico: One Plate At A Time, and that's offered on WPT's Create channel (which I watch a TON of since dumping cable). I'd have rather seen something else enter the market like Ion or that MGM movie channel.