The rollout is due January 30th. No word yet on whether the addition of the lifestyle network will affect WBAY's other subchannel offerings. WBAY currently offers two additional subchannels -- one dedicated to weather and another to the fledgling Retro Television Network. With Journal adding MeTV to WGBA's lineup, Live Well would likely be replacing Retro TV. Living Well allows affiliates to broadcast local programming on the channel as well, which some markets use to rebroadcast news, local sports or other in-house programming.
There is also a chance they'd add it as an additional subchannel, though this is unlikely as it would affect broadcast quality of the other subchannels. No one in the Green Bay market broadcasts more than three simultaneously at the present moment. WPNE previous had a lineup consisting of five, but they did not all broadcast full time 24 hours a day. Living Well offers affiliates both a lower-bandwidth version of a 720p HD feed that can run concurrently with a main HD channel and a third SD subchannel, in addition to standard 480p SD versions. It is unknown which resolution WBAY will be offering.
Living Well currently also airs on Journal's WTMJ-TV in Milwaukee.
What do you think of this addition?
UPDATE 1/26: WBAY confirmed on their Facebook page that Living Well will replace RTV on channel 2.3 by the end of the month. Still unknown if it will be added in widescreen or low-bandwidth HD, but we suspect it will be in SD.