WLUK may go dark on DISH Network this Friday

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FoxCitiesTV
Green Bay
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Stop me if you've heard this one before.

LIN Media, the parent company of WLUK, says it will be pulling its signals from 17 markets this Friday if a new retransmission deal isn't reached, and the outlook is not looking that good.  (Ironically, I seem to remember WLUK telling Time Warner folks to jump to Dish a couple years ago when they were locked in a heated contract renewal.)

The story from Multichannel News indicates the contract actually expired Monday, but a short renewal was given.  LIN wanted a one-month extension, but DISH only allowed a four-day buffer.  Interesting to note that Dish offered a day-to-day extension only if LIN agreed not to notify viewers the signal may be pulled.  From their recent vocal history, it doesn't appear LIN was willing to let a good public PR shut-fest go unexploited.  

If LIN pulls the signal from DISH, it is doing so the day after the FCC puts in place new retransmission rules designed to curb long blackouts and viewer dislocation, so it will be interesting to see how it all plays out.

The spat does not appear to affect WLUK's new sister station CW14, which LIN Media now controls.

(Coincidentally, if there's any DISH Network staffers reading this and are interested in snapping up tellthetruthwluk.com, it doesn't look like Time Warner renewed it.)

 

Posted March 1, 2011 11:51am in WLUK

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